Look like what you charge.
Brand, website and booking system for coaches and consultants, built so prospects arrive at the call already sold.
Priced on sight.
Prospects price you before they meet you. Off the rack, you look like everyone else.
If good calls end in “let me think about it,” your brand is working against you. That’s the fit we fix.
Two minuteswith the studio.
Why coaches and consultants get priced on sight, and how we fix it. Press play, sound on.
Executive coaches, Leadership consultants, Career coaches, Sales trainers, Health coaches, Operations advisors, Founder mentors, Keynote speakers
Same coach.New first look.
An illustrative fitting. Scroll to cut a template coaching site into a brand that sells before the call.
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Five parts. One system.
A brand is not a logo and a website. It is a system that measures, persuades, holds and books, cut as one piece.
Measure
Step 1: Lead magnet
A short diagnostic built for your buyers. It shows them where they stand and qualifies them before you speak.
Pattern
Step 2: Video sales letter
One well-made film that explains your method in your voice, so the right people arrive already convinced.
Cut
Step 3: Website
A site built around your positioning, not a template, and designed around one decision: book a call.
Baste
Step 4: Email flow
Holding stitches for people not ready yet, so leads stay warm without you chasing them.
Finish
Step 5: Booking
A clean path to your calendar, context already captured, so calls start with people already sold.
Only coaches and consultants.
Every client is a practice like yours, so we already know your buyers.
Strategy before cloth.
Positioning first: the one idea a prospect should remember. Then a brand cut to carry it.
One house, start to finish.
Identity, copy and site from one team, so nothing gets lost between vendors.
Marks we've drawn.
Identity work from the studio. Every mark drawn for one client and no one else, shown on the pieces they use most.
01 / 03
Prime Physique Blueprint
Logo and identity
A crowned lion on a shield in old gold. Earned strength, with a premium edge.
- Old gold#C9A23A
- Night#0D0C0A
- Ivory#F3EEE4
02 / 03
Therapy Juice Bar
Brand identity
Cherrelle Sinclair’s mindset brand: hand lettering with a straw and a sprout hidden inside. Therapy that feels like a treat.
- Bubblegum#FF7BAC
- Mango#FFAA2C
- Sprout#A6D24A
03 / 03
The Studio Lifestyles
Logo
A fine-line peak breaking around wide, open capitals. Calm, exact, quietly premium.
- Stone#E9E4DA
- Charcoal#1F1E1B
- Pebble#B8B09F
Marks are the client work. Site, card and post are illustrative mockups of the identity applied.
Wornwell.
What changes when the brand finally matches the work.
I didn’t trust my brand enough to raise my prices. … Now I charge what I’m worth without second guessing it.
$5,000packages, up from $1,500 · +60% revenue in 3 months
Cherrelle SinclairMindset coach · Therapy Juice Bar
See the brand we built+40%more bookings within 3 months
A sharper brand filled his schedule. Now people are asking to get in.
4 of 6discovery calls closed
4 of the first 6 discovery calls after launch closed.
The Complete Brand & Booking System.
The five parts above, built as one, so buyers arrive at your call already sold. Four builds a month.
- Interview to launch
- 30days
- Your positioning and new bio arrive in week one. The full build goes live on day 30.
- Of your time, in total
- 4hours
- One interview, one short recording, two reviews. We handle everything else.
- The 30-Person Test
- 30buyers
- Real buyers compare old and new. If the new one doesn’t win, we redesign it free.
- Or we pay
- 0days late
- Miss day 30 and part of your fee comes back for every week we run over.
Before you book.
Straight answers to the questions coaches ask most before a first call.
How much does it cost?
Every build is scoped to your practice, so we walk you through the investment on the call. You’ll know the full number before anything starts.
My clients come from referrals. Do I need this?
Referrals still look you up. Your site decides whether you’re worth the rate they heard, and a brand that matches the referral closes it.
Will it actually sound like me?
It starts with a 90-minute interview about how you work. Every word and design choice comes from that, and you review it twice.
What if I don’t have much traffic yet?
We make every visitor worth more; you bring the visitors. If you have no source of attention yet, we’ll say so and point you to help.
What happens on the call?
Twenty minutes. We look at your brand the way your prospects do, show you where it undersells you, and tell you if we’re a fit.
Get measured.
A 20-minute call. We look at your brand the way your prospects do, tell you what we’d cut, and whether we’re the right fit. No pitch deck, no pressure.
Or take the 2-minute assessment